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Welcome to The Criteo Blog
Welcome to the Criteo Blog! Let me start by introducing myself. My name is Emma Ferns and I will be leading the blog here at Criteo. Last year we completely revamped our website and as a part of this process we knew that we also wanted to create a space where we could interact with our clients and …
Three reasons scale matters more than you think to your performance advertising campaigns
Think that size doesn’t really matter in performance marketing? Think again. It’s true that the primary requirement for any direct marketing campaign may be to generate high-quality leads at a cost brands are willing to pay. That’s why it’s so important to utilize the best recommendation and …
Navigating the travel industry; what brands need to do to succeed in today’s highly competitive marketplace
The travel sector is one of the most difficult industries for any company to compete in. It has one of the largest pools of customers online, but these users lack loyalty, ‘brand-hop’ and tend to go for price-based bookings. The online customer journey has, until recently, been impossible to …