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Content Is Not a Monarchy
“Content is king”. I’m so sick of hearing that phrase. At every trade show, conference or symposium I go to someone, at some point will utter that phrase. Many people say it without thinking about what it actually means, like it’s just some sort of tagline. But, as overused as it is, the …

Meerkat vs Periscope: Mobile App Live Streaming Has Landed
Remember in 2008 when Obama was recorded on someone’s cell phone mic talking about voters in rural America clinging to their guns or religion? What about in 2012 when the someone used their phone to video Mitt Romney making his 47% comments? While there’s an obvious evolution from one to the …

OTT Service Fundamentals: 10 Components of a Successful Strategy
Starting your own content distribution service seems daunting. Major players such as Netflix, Apple and Google have already dominated the market, and there are numerous smaller contenders to deal with when first starting out. Competition aside, the sheer number amount of variables to consider when …

Netflix with Fruit. Apple Goes OTT?
A recent article in the Wall St Journal infers that Apple is getting still closer to moving forward with its rumored OTT service this year. The service will allegedly feature ABC, CBS and Fox, as well as select other cable channel like ESPN and FX for between $30-$40 per month, and it would be …

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